Get to know me

Failure to Passion

Hey! I’m Reuben. I graduated from Wilfrid Laurier University in User Experience Design (UX).

Originally pursuing Business Technology Management, I realized finance wasn’t my path and faced setbacks. A year off led me to a UX class—Design Trends—that changed everything. I discovered a passion for creating inclusive, diverse, and accessible user experiences.

Guided by Dr. Stephen Fernandez, Dr. Abby Goodrum, and Dr. Umair Rehman, I shifted to UX design—a decision that fuels my creativity and problem-solving.

What can you expect from me? —> A resilient, innovative designer committed to crafting meaningful, user-first experiences. 🚀

When I’m not UX’ing

You will most likely catch me doing the following:

  • Throwing down latte art

  • Brewing coffee of some sort

  • Running laps around Roskilde

  • Watching Manchester United or FC København

  • Playing FIFA or Football Manager

Haven’t seen the CV Yet? TLDR;

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Lets chat

rjbsoriano4@gmail.com